Voice of the Customer as a Service
Voice-of-the-Customer as a Service (VoCaaS) is a strategy designed to put your business in touch with the most important voices in your industry - your Customers. Gather insights that drive customer-focused go-to-market plans through meaningful conversations and real-world feedback.
We take the work and hassle out of connecting directly with your customers and prospects. With our professionally hosted and produced video podcast service, you'll get unfiltered insights and opportunities directly from your customers, along with thought leadership content ready to deploy in your GTM.
How Does VoCaaS Work?
Select Clients & Prospects
We work together to build a contact list of your top desired prospects, or your top customers, and invite them to join as featured guests on the show. Interview discussion guides are designed with your goals in mind, and developed with guests through prep calls.
Record and Publish the Interviews
Once aligned with the guest on the topics and discussion flow of the show, we record and produce their individual segment. We publish the podcast directly on our platforms, or on your website or media channel.
Receive Audio, Video and Text Assets
Once the episode is published, we supply a wide range of assets resulting from the production, including full text transcript of the conversation, video and audio clips, and graphic files. Everything is designed to plug directly into your GTM assets and tactics.
Partnership With Content Strategies
The Sovereign CMO is partnered with Content Strategies, creators of VoCaaS. Through our partnership, we offer an exceptional range of content and strategic services built upon the insights created from the podcast episodes.
We believe the key to unlocking sustainable B2B growth lies in deeply understanding your customers’ needs, challenges, and the “why” behind their decisions. After interviewing over 150 B2B C-suite executives, Steve MacDonald, founder and author of the ABM Podcasting methodology, discovered that the biggest challenge for B2B businesses today is understanding their Ideal Customer Profile (ICP). This insight inspired the creation of ABM Podcasting, a strategy designed to bring the voice of the customer to the forefront of your business.
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Through meaningful, peer-level conversations with your top prospects, in-pipeline deals, and high-priority customers, ABM Podcasting uncovers critical go-to-market insights, validates your market perspective, and dismantles deal-killing objections. These conversations don’t just produce thought leadership content—they spark new opportunities, build trust, and position your sales team as expert advisors.
Go-To-Market Roadmap: Maximize Your VoCaaS Investment.
Congrats! You just executed a VoCaaS project with Content Strategies, resulting in 100's of video, audio, and text transcript assets containing invaluable insights into how your buyers and customers view the market, and your solutions. Now what?
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Engage with The Sovereign CMO to develop a custom Go-To-Market roadmap to maximize the value and impact of your VoCaaS investment. Through our partnership, The Sovereign CMO is deeply familiar with the types and variety of assets produced in your project, and provides rapid activation templates that let you activate across social media, in-bound and out-bound campaigns, and sales enablement materials.